Privacy Policy

This Privacy Policy applies to The Standard, also operating as “The Standard Legacy” and owned and operated by LB3 Legacy Group, LLC, an Arizona limited liability company (collectively, “we,” “us,” or “our”).

This Privacy Policy explains how we collect, use, share, and protect information about individuals who interact with the website at thestandardlegacy.co, our application forms, our email, and our SMS/MMS text-messaging program (collectively, the “Services”). By using the Services you consent to the practices described in this Policy and to our Terms of Service.

Information you provide

When you submit the application form or otherwise communicate with us, you may provide:

• Identifiers, including first name, last name, email address, and mobile phone number.
• Demographic information, including state of residence and age range.
• Professional information, including whether you currently hold a life insurance license, your recent issued-paid business, and whether you have a downline.
• Free-form responses, such as your reasons for wanting to join The Standard.
• Scheduling information when you book an intro call with our team.
• Any other information you choose to share in email, SMS, or a call.

Information collected automatically

When you visit the Services we may automatically collect:

• Device and usage data, such as IP address, browser type, operating system, pages viewed, referring URL, and timestamps.
• Event data captured by our analytics tooling, including page views, CTA clicks, form starts, form submissions, and video plays.
• Cookies and similar technologies used to keep our forms working and to measure the performance of the Services (see Section 5).

Information from third parties

We may receive information about you from third parties, including our hosting and messaging providers, analytics providers, and insurance carriers during the contracting process. We may also receive information from referrers who introduce you to us.

We use the information described above to:

• Review your application, qualify you for the opportunity, and communicate with you about next steps.
• Schedule interviews, intro calls, and onboarding meetings.
• Send you transactional and marketing communications by email and SMS/MMS, including reminders, training notices, and announcements.
• Support you after you join, including licensing, contracting, and ongoing operations.
• Operate, maintain, secure, and improve the Services and our internal tools.
• Detect, prevent, and respond to fraud, abuse, security incidents, and violations of our Terms.
• Comply with legal obligations and enforce our agreements.

No mobile information, phone numbers, or SMS opt-in and consent data collected by The Standard will be shared, sold, rented, or otherwise disclosed to any third parties or affiliates for marketing or promotional purposes. All of the categories of information sharing described elsewhere in this Policy exclude text-messaging originator opt-in data and consent; such information will not be shared with any third parties under any circumstance.

If you provide your mobile phone number and consent to receive text messages from us, the following additional terms apply. This section is provided for clarity and in addition to the SMS terms in our Terms of Service.

• Program name and sender: The Standard recruiting and onboarding program. Messages are sent by or on behalf of The Standard.
• We use your mobile number to send you SMS/MMS messages related to your application, onboarding, scheduling, and, on occasion, opportunity announcements from The Standard.
• Message frequency varies. Message and data rates may apply.
• Reply STOP to any message at any time to stop receiving messages. Reply HELP for help, or email support@thestandardlegacy.co.
• Consent to receive text messages is not a condition of any purchase or of being considered for the opportunity.
• Supported carriers are not liable for delayed or undelivered messages.

We use SMS service providers (such as Twilio) solely as processors to deliver messages to you on our behalf. These providers are contractually prohibited from using your mobile opt-in data or consent information for their own marketing purposes or for disclosure to any other party, and they may only use such information to facilitate message delivery for The Standard.

We use cookies, local storage, and similar technologies to keep our forms functioning correctly, remember basic preferences, and measure how visitors engage with the Services. We use first-party analytics to understand aggregate traffic patterns. You can control cookies through your browser settings. Disabling cookies may cause parts of the Services to stop working.

We share information only as described below and do not sell your personal information as “sale” is defined under applicable law.

Service providers

We share information with vendors that help us operate the Services, subject to written confidentiality and data-protection obligations. Current categories of providers include, without limitation:

• Hosting and infrastructure (Vercel, Supabase).
• Email delivery (Resend).
• SMS/MMS delivery (Twilio).
• Scheduling and calendaring (Google Calendar, Google Meet).
• Background job processing (Inngest).
• Transcript and AI features (Google AI / Gemini).
• Monitoring and error reporting (Better Stack).

As stated in Section 4, mobile opt-in data, phone numbers collected as part of SMS consent, and SMS consent information itself are not shared with third parties or affiliates for marketing or promotional purposes, and are not shared with any of the service providers listed above for their own purposes. Our SMS delivery provider acts solely as a processor executing message delivery on our behalf.

Insurance carriers and contracting

If you move forward in the onboarding process, we may share contracting information (for example, your National Producer Number) with one or more insurance carriers and field marketing organizations for the limited purpose of carrier appointment and contracting. These third parties process your information under their own privacy policies.

Legal, safety, and business transfers

We may disclose information when required by law, in response to lawful requests from public authorities, to protect the safety or rights of any person, to enforce our agreements, or in connection with a merger, acquisition, financing, reorganization, or sale of assets. In any such transaction, any successor will continue to be bound by the commitments in this Policy.

We retain information for as long as needed to provide the Services, comply with our legal and contractual obligations, resolve disputes, enforce our agreements, and meet legitimate recordkeeping requirements. We retain application records and recruiting communications even after an application is closed, unless a longer or shorter period is required by law or requested by you to the extent permitted by law.

We use administrative, technical, and physical safeguards designed to protect your information, including encryption in transit, role-based access controls, and audit logging. No method of transmission or storage is perfectly secure, and we cannot guarantee the security of information you send to us.

Email opt-out

You can unsubscribe from marketing email at any time via the unsubscribe link in any email or by emailing support@thestandardlegacy.co.

SMS opt-out

Reply STOP to any message to stop receiving SMS/MMS messages. Reply HELP for help or email support@thestandardlegacy.co.

Access, correction, and deletion

You may request access to or correction or deletion of the personal information we hold about you by emailing privacy@thestandardlegacy.co. We may verify your identity before acting and may retain information as required by law.

Residents of certain U.S. states (including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia) may have additional rights under state law, including the right to know, correct, delete, obtain a copy of, and opt out of certain processing of their personal information. To exercise these rights, contact us at privacy@thestandardlegacy.co. We will not discriminate against you for exercising your rights. You may also authorize an agent to act on your behalf, subject to verification.

We do not sell personal information, and we do not share personal information for cross-context behavioral advertising, as those terms are defined under the California Consumer Privacy Act (as amended).

The Services are not directed to children under sixteen (16) and we do not knowingly collect personal information from children. If we learn that we have collected information from a child under sixteen, we will delete it.

The Services are intended for use in the United States. If you access the Services from outside the U.S., you understand that your information will be processed in the U.S., which may not offer the same level of data protection as your country. By using the Services you consent to this transfer.

We may update this Policy from time to time. If we make material changes, we will update the “Effective date” at the top of this page and may notify you by email or through the Services. Your continued use of the Services after the changes take effect constitutes acceptance of the updated Policy.

Questions, requests, or complaints regarding this Policy can be sent to:

The Standard
Privacy: privacy@thestandardlegacy.co
Support: support@thestandardlegacy.co
Website: thestandardlegacy.co
Jurisdiction: Arizona, United States